hair a go-go's founder, Elizabeth Kincaid, began her studies in Trichology in 2017. Trichology is the paramedical blending of dermatology and hairdressing focused on the hair and the scalp. In 2018, she became a Hair Coach through Dr. Alan Bauman's program at Bauman Medical in Boca Raton, FL. She continued her training and became a Hair Practitioner through the International Association of Trichologists in 2019. She is now a Certified Trichologist through the World Trichology Society. 

Through Elizabeth's studies in the trichology space she has seeked out high quality products that promote a healthy scalp, hair health, and hair growth.