We've all been fooled for years. There is not one product or one pill that will fix our hair. Not shampooing isn't the answer either. We get it, we want to be lazy too sometimes. Here's the simplified answer... you have to shampoo & condition daily and it takes a multimodal approach to having & keeping your hair. Baldness does not have an ending...it has a beginning. Elizabeth has worked for years to cultivate the best products and tools to help keep, grow & treat your hair so you can keep it for the rest of your life. One other bit of news, it starts with your gut. We're here to help when your ready.